Apple has replaced Coca-Cola as the world's No. 1 brand of 2013, according to a new study from Interbrand Corp.
Apple's brand value grew 28 percent to $98.3 billion, while Google took second place with $93.3 billion, and Coca-Cola, which has held the top spot for 13 years, dropped to third with $79.2 billion. IBM came in fourth with $78.8 billion, followed by Microsoft at $59.5 billion.
"Every so often, a company changes our lives, not just with its products, but also with its ethos," the New York-based brand consultancy wrote in its report. "Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s."
Under the leadership of CEO Tim Cook, Apple's internal brand strength has "remained steady," the firm said. "Cook has assembled a solid team that is aligned around the Apple vision, which has allowed them to deliver against the promise time and time again."
The annual study, which first launched in 2000, determines a brand's value by examining its financial performance, role in influencing purchase decisions, and competitive strength. Rounding out the top 10 brands of 2013 were GE at No. 6, followed by McDonalds, Samsung, Intel, and Toyota.
Tech companies swept the rankings this year, and were also among the top risers. Google grew 34 percent and Samsung increased 20 percent to $39.6 billion. The average increase in brand value of the top 100 was 8 percent and 15 percent among IT companies.
Apple rival Samsung landed at No. 8 in the report. In a statement, the company attributed this to its "exceptional management and continued introduction of innovative products, such as smartphones, TVs and more, and its global brand marketing strategy."
Source: PCMAG
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